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Social Media IS Word-of-Mouth Advertising

Few dental specialists would question the role of word-of-mouth marketing in acquiring new patients. But many are still reluctant to use social media. A recent survey of small businesses illustrates...

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Keep Your Tweets Pithy and Witty

While it may not be as popular as Facebook among your dental patients, Twitter can be an important marketing tool, especially if you update your dental practice’s Web site regularly with valuable...

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